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Uncover a Classic in Hesperus Press’ Competition

The Hesperus Press, a London-based small press, is celebrating its 10th year in business with a contest in which readers can nominate their candidates for the unknown classic most deserving of reissue.

The firm, whose Hesperus Classics series specializes in reissues of short, lesser-known works by well-known authors (e.g., Arthur Conan Doyle’s The Tragedy of the Korosko or Goethe’s The Man of Fifty)–or lesser-known works by obscure authors (e.g., Two Princesses by Pushkin’s contemporary, Vladimir Odoevsky), asks readers to “Select one out-of-print book you think worthy and explain in no more than 500 words why you love it and why it deserves to be brought back into print.”

“Your 500 word introduction must be well written and eloquent, and clearly list the title of the book, author name and when the book was last in print (as far as you are aware).”

Based on the usual fare of Hesperus Classics, I would add that books that are under 200 pages, in the public domain, and have been out of print for at least 25-30 years will stand a better chance of being selected.

Email or post your written entry to [email protected] by the 1st of June 2012.

The detailed rules can be found at http://www.hesperuspress.com/Web/pages/competition.aspx.

New site with podcasts on obscure books and writers: Why I Really Like This Book

I’ve added a new site to the Links page: Why I Really Like This Book.

This site is run by Kate Macdonald, an English lecturer at Ghent University and “a lifelong browser in second-hand bookshops.” “Each week,” she writes, “I post a new podcast on a forgotten book that I think deserves new readers. The podcasts last for about 10 minutes, and appear in the feed first thing on a Friday.” The podcasts so far have covered such books as Vern Sneider’s Tea House of the August Moon and an obscure 1941 novella by Colette, Julie de Carneilhan.

Harper Perennial to release lost Jetta Carleton novel, Clair de Lune, in March 2012

Cover of forthcoming release of 'Clair de Lune'Robert Nedelkoff passed along Harper’s list of new publications for Winter 2012, which includes a listing for Clair de Lune, a hitherto unpublished novel that came to light after the Harper Perennial release of her first novel, The Moonflower Vine.

I wrote about The Moonflower Vine in late 2006 after finding a piece about it in Jane Smiley’s 13 Ways of Looking at the Novel. That post garnered more of a response than any other on this site. Since then, several dozen people have written to express how much they loved this book, many saying that they’re read it ten times or more.

Carleton wrote Clair de Lune between 1995 and 1997, after the death of her beloved husband, Jere Lyon. She wrote the novel, which had a working title of The Back Alleys of Spring, on a friend’s computer. Neither the writing nor the use of the PC (she’d never touched one before) was any mean feat for someone in her early eighties at the time. Before she had the chance to start looking for a publisher, however, she suffered a stroke that took her ability to speak. She died in 1999.

The story in Clair de Lune derives from Carleton’s own experiences as a young teacher in Joplin–in the same area of southwest Missouri that The Moonflower Vine is set in. Harper’s Winter catalog provides a fragmentary synopsis of the plot:

The time: 1941, at the cusp of America’s entry into WWII. The place: southwest Missouri, on the edge of the Ozark Mountains. A young, single woman named Ailen Liles has taken a job as a junior college teacher in a small town, though she dreams of living in New York City, of dancing at recitals, of absorbing the bohemian delights of the Village. Then, in her seminar, she encounters two young men: George, a lanky, carefree spirit, and Toby, a dark-haired, searching …

I’m sure it will prove less Danielle Steel-y than that last sentence suggests.

Harper’s announcement says it’s planning on a release of 30,000 copies in trade paperback, along with release in several eBook formats. Let’s hope it’s as good as The Moonflower Vine fans would wish for.

Operators and Things: Barbara O’Brien’s classic memoir of schizophrenia–now in print AND online

Cover of first US edition of 'Operators and Things'The always-alert Robert Nedelkoff just tipped me off on the release of one of the most memorable and–until now–rarest neglected books discussed on this site: Barbara O’Brien’s 1958 memoir of schizophrenia, Operators and Things: The Inner Life of a Schizophrenic. First published by an obscure press, Arlington Books, then reissued as an Avon paperback with a cover that probably led more than stores and buyers to consider it a pulp SF novel, O’Brien’s book remains unique in its depiction of schizophrenia as experienced from the inside out.

In the book, O’Brien describes waking up one morning to find herself living in a world populated by “Operators,” who are the ultimate embodiment of the paranoic’s concept of the people in control, the ones working according to a secret plan, the ones pulling the strings of power and influence–and by “Things,” the puppets manipulated and exploited by the Operators. She, of course, is a Thing, and she spends the next six months travelling around the country by Greyhound bus, following (but also trying to resist) the instructions of the Operators.

Operators and Things: The Inner Life of a Schizophrenic was reissued back in the mid-1970s as a mass-market paperback in both the US and the UK, but it’s been out of print since then, commanding prices ranging between $25 and $250 in the last decade. Now, however, it’s available in trade paperback from Silver Birch Press with an introduction by Michael Macoby, who’s better known for his books on leadership in the business world, a preface by scriptwriter Melanie Villines, and an afterwood by Colleen Delegan. Villines and Delegan have written an unproduced screenplay based on the boook.

However, I also found that, over a year ago, someone published Operators and Things: The Inner Life of a Schizophrenic as an eBook on Smashwords.com. You can read it online or download a copy in PDF, EPUB, Kindle, and other formats–with Macoby’s introduction but sans Villines’ and Delegan’s pieces.

Either way, I recommend discovering this remarkable book–which moved 14 different people to post 5-star reviews on Amazon despite its being out of print and virtually unheard-of in the last decade.

Update

After posting this, I received an email from Melanie Villines with some additional information about the new release:

The Silver Birch Press edition of Operators and Things includes a NEW (!) interview with Michael Maccoby (conducted in Sept. 2010) that offers some fascinating insights into the book. Our edition also includes beautiful period photos by iconic photographers Esther Bubley, Russell Lee, and John Vachon. My foreword also offers an overview of how the book has been received by the public and press since its publication and includes info about my personal interactions with some of the original players (agent, publishers, and others connected with the book). Thanks for your kind consideration and thoughtful attention.

Bubley, Lee, and Vachon were all members of Roy Stryker’s remarkable team of Farm Security Administration photographers, by the way, which created one of the greatest photographic records of American life during the 1930s and 1940s.

Second Reading, by Jonathan Yardley

Cover of 'Second Reading' by Jonathan YardleyNext week, Europa Editions, a New York-based publishing house with ties to the Italian publishing firm Edizioni E/O, releases Second Reading, which collects 60 pieces from the series of the same name, which appeared in the Washington Post between March 2003 and January 2010. Frustrated at having his column in the Post’s renown “Book World” section taken away without explanation after twenty years, Yardley was casting about for new ventures when the idea of a series based on his reconsiderations of selected books from a lifetime of reading came to him. As he soon discovered, he was not alone in appreciating the chance to step away from the weekly onslaught of press releases and review copies:

It didn’t take long for me to realize how much fun it was to reach back into my past reading–as you’ll see, the word “fun” appears frequently in these pieces–or to discover how much pleasure it gave many of the Post’s readers to be offered discussions of (mostly) worthy older books. The fixation of journalists on the new and the trendy is a forgivable occupational hazard, but it neglects the interests of readers who want something more substantial than the latest Flavor of the Day. My own tastes certainly are not everybody’s tastes, but the steady, heavy volume of incoming e-mail convinced me that I had stumbled onto something that readers wanted.

While I’ve never been deluged with a “steady, heavy volume of incoming e-mail,” I can certainly second the view that wandering away from best-seller lists–and even from the stock of a good bookstore’s stock of in-print titles–can be great fun. It’s certainly part of what had kept me going for a little over five years now.

The full list of the 94 books that Yardley covered over the course of seven years can be found on this site at the link to “Jonathan Yardley’s Second Readings” in the list of Sources at the left of this page.

It should also be noted that Europa Editions has already done its share in rescuing neglected books, having brought two worthy novels–Alfred Hayes’ The Girl on the Via Flaminia and Patrick Hamilton’s Hangover Square back to print in handsome paperback editions.

Coming in July 2011: The Neversink Library

Melville House Publishing, which succeeded in bringing the works of the German novelist Hans Fallada from deep dark neglect into the bright lights of bookshop display tables in 2009 with the publication of Every Man Dies Alone, will launch a new series devoted to long-out-of-print titles–The Neversink Library–in July 2011. The series, named after a ship in Melville’s early novel, White-Jacket, “champions books from around the world that have been overlooked, underappreciated, looked askance at, or foolishly ignored.” Which sounds pretty much like what this site does.

The series will start with a total of 8 titles, each published in a distinctive two-color cover design featuring silhouettes–the work of art director Christopher King. Two of the titles–The Train and The President— continues the rediscovery of the works of Georges Simenon started by NYRB Classics, which has published eleven of his novels so far.

It will also include The Eternal Philistine, by the Austro-Hungarian writer, Ödön von Horváth, a contemporary of Fallada’s better known to English-speaking audiences as a playwright. The last time one of von Horváth’s novels was published in English was 1978, when his allegory of Nazism, The Age of the Fish, came out in U.S. paperback with a truly wretched cover that helps one appreciate the elegant simplicity of Mr. King’s designs.

New Source added: “Forgotten Authors,” from The Independent

Christopher FowlerStarting in August 2008, the Independent has been publishing a series of short pieces by Christopher Fowler, thriller writer and dramatist, devoted to the subject of “forgotten authors.” As Fowler himself admits, “Nobody wants to be thought of as vanished, but shelf-life is fleeting. With stock in chain stores governed by computers, the only way of finding certain books is to head for independents or to search online.”

Looking through his articles, I’m surprised, as a veteran browser of shelves of used books, to find names like Mazo de la Roche, Mary Renault, Georgette Heyer, and John Dickson Carr. But on reflection, that probably says more about my age than the awareness of today’s readers.

Unfortunately, The Independent has not made it easier to go through the archives of this series, so I have included the full set (thus far) here.

Thanks to Robert Nedelkoff, who found out himself from Mike Orthofer’s note at the Complete Review, for passing this along.

An Audiobook Landmark

I want to veer off topic for a moment to take note of a remarkable accomplishment that seems to have gone largely without notice.

I’ve been a big fan of audiobooks ever since I discovered they’re a great way to make short work of a long drive. Nowadays, thanks to the convenience of MP3 players, I tend to have one going for workouts and commutes all the time.

When scrolling through Audible’s new releases about a month ago, I was astonished to see listings for William Gaddis’ The Recognitions and JR. I would never have expected to see these titles released as audiobooks. Together, the two books represent nearly 1700 pages of challenging prose. Neither was written with the slightest expectation of ever becoming widely read, and it took Gaddis nearly twenty years after publishing JR to finally gain acceptance as one of the finest American writers of the second half of the 20th century. The Recognitions is a thick book of dense prose telling a story made up of many layers of symbolism and artifice, but it still generally conforms to the structure of a straight-forward narrative.

JR, on the other hand, is one continuous tapestry woven of snatches of conversation linked by brief descriptions of landscapes and cityscapes, with almost nothing in the way of landmarks to help the reader find his way through the story. And most of the conversations take place in schools, offices, train stations, restaurants that make the stateroom in the Marx Brothers’ A Night at the Opera seem sedate. Here’s a small sample:

–What’s that?
–The American flag, said Mister Pecci joining them, glittering at the cuff.
–Oh, the film. It’s on film, a resource film on ahm, natural resources, Mister Hyde’s company was kind enough to provide …
–What America is all about, said Hyde, standing away from the set with a proprietary air. –What we have to …
–To use, or rather utilize …
–like the iceberg, rising to a glittering peak above the surface. For like the iceberg, we see only a small fraction of modern industry. Hidden from our eyes is the vast …
–Gibbs? Is that you? Come in, come in.
–No, don’t let me disturb you …

I tried reading JR a few years after it was first published and had to give up short of 100 pages because I just couldn’t make sense of what was happening in the midst of all that chatter. And even though it’s now earned a place in the modern canon by way of publication as a Penguin Modern Classic, it remains one of the most intimidating texts of the last 50 years.

So, from curiosity alone I decided to make it my month’s selection and give it a listen.

Nick SullivanWithin the first fifteen minutes, I knew that this recording of JR was a work of audiobook narration in a class of its own, a tour-de-force of interpretive skills that represents a real landmark in this medium. Nick Sullivan, the reader, manages to create distinct and convincing voices for the characters in the book’s first scene–the two elderly Bast sisters, one a bit dotty and the other a bit catty, the lawyer Cohen–and to make sense of a collage of dialogue among three people, none of whom is really listening to the others and none of whom manages to finish any of their statements. Then he goes on to tackle a cast of at least ten different characters riccocheting in and out of a principal’s office, including phone calls and in-house televised classes playing on monitors. By the time the book is over, Sullivan has to deal with over 100 (123, to be precise) different characters and easily as many scenes. He manages to be convincing as everyone from an eighty year-old spinster to a twelve year-old boy, as well as lawyers, bankers, brokers, teachers, politicians, low lifes, secretaries, salesmen, artists and ad men.

And not only does Sullivan juggle this huge cast and the many abrupt leaps from scene to scene and viewpoint to viewpoint, but he brings out the powerful moods and emotions to be found in JR–the comedy, satire, anger, pathos, and pessimism. JR is a pretty bleak view of the corrupting effect of capitalism, but Gaddis filters that view through a manic style of comedy that operates at times at the speed of an old Fred Allen routine. This is a very funny book, and, at points, a deeply sad and affecting one. What I recalled from reading it as a somewhat incoherent barrage of words proves, through Sullivan’s interpretation, to be a rich and affecting story.

This is the audiobook equivalent of Wilt Chamberlain’s 100-point game. There won’t be another one like this for a long, long time.

I was so impressed by his work that I sent Nick Sullivan a fan email, which he promptly and generously responded to, offering some of his own reflections on the recording of JR and The Recognitions, which he agreed to let me quote for this post:

When I agreed to audition for a couple William Gaddis novels I had never heard of him but the two selections I auditioned with were beautifully written. I “booked” the books… and had no idea of the journey I was about to embark upon. The two books together took me nearly three months to complete.

I have never spent so much time preparing a book. You simply couldn’t record JR without carefully unraveling every scene, determining who was speaking solely by context, verbal tics, and other clues.

I’ll admit that at first I was annoyed at Gaddis for being so willfully obscure … but once I began to record it … well, the man was a genius. A bit of a pessimistic cynic with a dark vision of humanity, perhaps … but a genius. I don’t want to give anything away but I was surprised to find myself choked up a bit in several places. And many was the time I busted out laughing at a particular turn of phrase (usually from Jack Gibbs)….

In some respects Gaddis WAS neglected … at least initially. The Recognitions is an astonishing work as well and received very little consideration until after JR. (so maybe he could be considered a “previously-neglected-author-who-got-his-recogntion”). I’d love to hear his name come up when people talk about “uber-works” from Proust or Joyce.

Out of the 300-plus books I’ve recorded, these two are in a class by themselves. And something fans of Gaddis should know: Gaddis’ writing translates exceptionally well into an audio format.

I have to qualify Nick’s last statement: Gaddis’ writing translates exceptionally well into an audio format when read by a virtuoso.

I realize that audiobooks are not always considered much as media go, but Nick Sullivan’s work on these two polymathic novels deserves a standing ovation from anyone who appreciates the aural and mental pleasure of hearing a piece of fine writing read well. Gaddis’ books are probably still too obscure to gain an Audie nomination for his performances, but I encourage any of my readers who are fans of audiobooks to check out JR or The Recognitions and enjoy two of the finest examples of narrative art ever recorded. Bravo, Mr. Sullivan!

New List Added to “Sources”: The New Republic, 1934

Malcolm Cowley, around 1940In early 1934, Malcolm Cowley, then literary editor of The New Republic magazine, sent out a series of letters to a number of America’s leading novelists and critics. “Each year,” he wrote,

… a few good books get lost in the shuffle. It may not be the fault of the publisher, the critic, the bookseller–it may not be anybody’s fault except that of the general system by which too many books are distributed with an enormous lot of ballyhoo to not enough readers. Most of the good books are favorably reviewed, yet the fact remains that many of them never reach the people who would like and profit by them, the people for whom they are written. Then, after a while, the publisher remainders them and they are forgotten.

Some week we should like to run a list of books like this, as a means of making amends to their authors–and perhaps also to the public that has so far missed the chance of reading them. Couldn’t you think of two or three or four and jot down their names, preferably with a few sentences identifying them?

About a dozen writers responded–and they include some of the biggest names of the era: Fitzgerald, Sinclair Lewis, John Dos Passos, and Edmund Wilson. Cowley reprinted their lists and comments in two articles: “Good Books That Almost Nobody Has Read,” which appeared in the 18 April 1934 issue; and “More About Neglected Books,” which appeared on 23 May 1934. In addition, several readers responded to the first article with suggestions of their own, and their letters appeared in the 30 May 1934 issue. Although Cowley concluded the first article with an observation that, “American criticism ought to be given a chance, too, for sober second judgment of the books that deserve it,” the New Republic did not return to the subject until its brief series, “Lost and Found”, which is included among the Sources on this site.

Several titles came up on multiple lists–most notably Robert Cantwell’s Laugh and Lie Down, Catherine Brody’s novel of striking Detroit autoworkers, Nobody Starves, and Rudolf Brunngraber’s Karl and the Twentieth Century. Of these three, none has ever been reissued. The few available copies of Cantwell’s novel start at $150 and Brody’s at $55. Brunngraber’s novel, a fable of how Taylorism and mechanization ground down the common man, commands a mere $14.95 for a good copy without dust jacket.

Although a few titles, such as Nathanael West’s Miss Lonelyhearts and Kafka’s The Castle are now well-established classics, there are more titles that even I haven’t heard of than in perhaps any other of the Sources included on this site so far.

So dig in and enjoy this treasure trove of forgotten books.

See the full list at The New Republic, 1934

Libertarianism has its Benefits: Download Isabel Paterson’s “Never Ask the End” for Free

Libertarianism has never struck me as more than anarchism with a day job (which comment will probably bring a heap of abuse upon this site). But the good folks at the Ludwig von Mises Institute have brought at least one benefit to lovers of neglected books: the ability to download one of the best books I’ve ever written about, a novel so intelligent, adult, and female in its sensibility that it’s almost unfathomable that it’s not sitting on every bookstore’s shelves alongside the works of Jane Austen: Never Ask the End (the full URL: http://mises.org/books/never_ask_the_end_paterson.pdf).

When I featured the book about three years ago, I wrote:

The story in Never Ask the End is almost ridiculously simple: Marta Brown and Pauline Gardiner, two American women in their early forties, are visiting Paris. They have dinner with an old friend of Marta’s, Russ Girard, another American, who’s now an executive with a firm based in Antwerp. Russ invites the women to visit him in Antwerp. They spend a weekend together in the Ardennes. They agree to meet again in London, but Russ is delayed and arrives after Pauline has to board a liner back to the U.S. Marta and Russ enjoy London for a day or so, then return to Paris together, where Russ then heads off to Italy on business.

The extraordinary richness of Never Ask the End is certainly not to be found in the plot. It’s most definitely a book written in the wake of Ulysses, Virginia Woolf, and other early stream of consciousness novels.”[T]he mind is a deep pool, froth and ripples and straws on the surface and God knows what down below, water weeds and drowned things,” Marta thinks to herself at one point, and Paterson freely switches between physical events and the thoughts of her characters throughout the novel. Even for an experienced current-day reader, accustomed to narrative techniques of considerable complexity, Never Ask the End can be a challenge at first. I have to confess that I stopped after about seventy-five pages and started over again, reading more slowly and carefully the second time, in order to catch and keep track of the references to past experiences Paterson seeds in the flow of her characters’ thoughts.

Fortunately, there is much to reward the careful reader.

To tell the truth, I really didn’t do Never Ask the End justice in my original post. It inspired me to seek out and write about Paterson’s three other contemporary novels (she wrote several historical novels that are scarce as hen’s teeth and probably about as rewarding to locate): The Shadow Riders, The Golden Vanity, and If It Prove Fair Weather. All three are fine novels that deserve to be brought back in print, but Never Ask the End is a genuine masterpiece. (Actually, I consider If It Prove Fair Weather something of a masterpiece, too, but more on the order of a minimalist masterpiece along the lines of Henry Green’s Nothing, something one out of two readers probably wants to hurl out the window after the first twenty pages).

To the reader willing to take a while to tune into Paterson’s unique voice and style, Never Ask the End offers a wealth of pleasures: razor-sharp but deft observations of the manners of women and men, a running commentary on American and European life full of wit and historical insight, and literary references as dense as anything in Joyce but far more effortless.

So, until some publisher puts this book into formal print, let’s salute libertarianism for a moment and download our individualistic copies of Never Ask the End.

Jonathan Yardley’s Second Readings added to Sources

Source: Second Readings, from the Washington Post: http://www.washingtonpost.com/wp-dyn/content/linkset/2005/04/19/LI2005041903474.html

In early 2003, Jonathan Yardley, dean of the Washington Post’s book critics began what was modestly called, “An occasional series in which The Post’s book critic reconsiders notable and/or neglected books from the past.”
Jonathan Yardley
Ever month or so, Yardley would set aside his stack of review copies of new books to take up one that had been in or out of print for a decade or more–“books I remember with affection and admiration but have not read in many years, books I would like to encourage others to discover.”

His first piece dealt with John P. Marquand’s H.M. Pulham, Esq., also featured on this site about a year ago. His choice of Marquand, as Yardley put it, was motivated not because, “His are not the best books I’ve ever read, but they are among the books I love most, and the neglect into which they have fallen is a literary outrage.”

When he concluded the series almost seven years later, with a fond revisit to The Collected Stories of Peter Taylor, he wrote,

With that, this series of Second Readings comes to an end. It began in February 2003 and has covered nearly 100 books. Probably it could go on a while longer, but it’s best to quit before you start repeating yourself. Let me say by way of wrapping things up that except for a couple of the books I’ve written, nothing in my career has given me so much pleasure as these reconsiderations, not least because they have elicited such warm, generous responses from you, my treasured readers. I hope that I’ve steered you to a few good books you might otherwise have missed, and that those books gave you as much pleasure as reading and writing about them gave me.

Not all of the books Yardley covered can be considered neglected–certainly not such fixtures of the literary canon as Pride and Prejudice or The Catcher in the Rye. But he did often reach beyond the limits of the well-known and well-remembered to bring back to light titles such as Edwin O’Connor’s novel of a veteran vaudevillean,I Was Dancing (“I’d be hard-pressed to say that any book discussed therein is more undeservedly neglected than this one”), and The Second Happiest Day by John Phillips (pen name of Marquand’s son John Phillips Marquand, Jr.). He even took time to consider a book such as Philip Wylie’s rather dated critique of American society of the mid-20th century, Generation of Vipers to demonstrate that sometimes the test of time is a fair judgment of a book’s merit.

I’ve added the full list of books Yardley reviewed as a new Source list on the left.

Books to Watch “Mad Men” By, Part 2

I couldn’t shake the feeling that I’d really tapped the vein of Madison Avenue books in my first post on books to watch “Mad Men” by, so I returned to the coalface and started digging some more.

It turns out that by the time of “Mad Men”, the early 1960s, most of the literature of the New York advertising world–not that much of it deserves the “literature” label–had already been written. 1958, in fact, appears to have been the highpoint of Mad Lit, as this article from Time magazine suggests, which surveys a half-dozen novels published that year set in and around the advertising business. Although the reviewer dismisses most of them as easily interchangeable with camp science fiction with a simple switch of scenery–“the bug-eyed monsters will be replaced by tyrannical clients, the clean-cut spacemen by bright-eyed space-buyers, and the half-dressed blondes by other half-dressed blondes”–his description of their heroes sounds remarkably similar to that of the protagonists of “Mad Men.” “They are drumbeatniks who brood during a few drinks about the morality of what they are doing, then get over it.”

Here, then, are some more sagas of Scotch, sex, and sales campaigns for those who can’t get enough from a weekly session on the tube.

A Twist of Lemon, by Edward Stephens

“A young man’s desparate scramble up the cold and treacherous plate-glass cliffs of Madison Avenue,” according to its dust jacket. Here is a book that Barry Goldwater would love. What’s wrong with being a Mad Man is not the business, which in the end only “honestly and intelligently and faithfully advertises sound products to people who are glad to know about them. And that, after all, is what makes the economy go around.” What’s wrong is doing it in the plate-glass cliffs, which is why the hero heads to Phoenix to set up his own mom-and-pop ad company, in a steel-and-stucco cliff, one assumes.

Cover of 'Pax'

Pax, by Middleton Kiefer

Harry Middleton and Warren Kiefer, one-time PR men for Pfizer, stick it to the Man with this novel about false promises and misleading advertising in the pharmaceuticals business. It’s pure coincidence that SmithKline Beecham later adopted the name Paxil for their successful anti-depressant. It is a fact, however, as shown in the cover of the paperback version of Pax, that there was a brief period in 1958 when advertising executives enjoyed dressing up as airline pilots.

The Admen, by Shepherd Mead

Mead, who’s best remembered now because his 1952 book, How to Succeed in Business Without Really Trying, was the basis of a successful Broadway musical and a fun 1967 starring Robert Morse (resurrected forty years later to play Bert Cooper in “Mad Men”), was a Man Mad himself, VP of Benton & Bowles. Mead, who wrote a slew of mostly ephemeral satirical books (The Big Ball of Wax, The Carefully Considered Rape of the World, Free the Male Man!, How to Get to the Future Before It Gets to You), considered this his best book. Time’s reviewer had a different opinion, well and truly skewering it: “This time the author does not try for laughs, instead achieves a notable first: a novel whose characters will have to be deepened before they are translated to the screen.” The book did earn Mead one of the Establishment’s highest forms of recognition, though: it was issued as a Reader’s Digest Condensed Book.

The Detroiters, by Harold Livingston

Set in Detroit rather than Manhattan, but an ad-biz saga nonetheless. “Call-girls, debutantes and wives–the big novel about big operators, big deals, and beautiful women” trumpets the cover of this novel–and who would deny that fascination with a time when blatant sexism was not just tolerated but encouraged is part of the attraction of “Mad Men”? Livingston displays the schizophrenia of his fellow ad-man writers: “Good writers … look down their noses at advertising. They’d rather starve. So what does it get them? Self-respect? Integrity? Try paying your bills with integrity.” You thought that last line was a cliche, right? Nope, someone actually wrote it. I believe Livingston later attempted to copyright “Try paying your bills with integrity.”

Cover of A Really Sincere Guy

A Really Sincere Guy, by Robert van Riper

Yes, that really is the book’s title. Riper, who worked for the prominent PR firm, N. W. Ayer, wrote several novels about the intersection of PR and politics. In this one, his PR man hero sets aside his principles to tout a louse running for governor, fools around with a fast woman, then straightens his life out. Straightening his life out consists in returning to his wife, dumping the louse, and setting up his own mom-and-pop PR company. Probably a case where the cover is better than what comes after it.

The Insider, by James Kelly

Kelly, an exec with Compton Advertising, once wrote an article titled, “In Defense of Madison Avenue” for the New York Times magazine. The Insider earned the best reviews of all the books on this list–“told thoughtfully, and is worth reading,” wrote Time; “Not only a very good first novel but solid evidence that Mr. Kelly is a writer of perception and skill,” concluded Saturday Review. Perhaps, in part, because he chose an anti-hero–an amiable account exec married to a drug company heiress who suddenly has to make some real decisions for the first time in his life–rather than a “man of principles” like most of the other novels’. And in Kelly’s case, it was he, rather than his protagonist, who left Manhattan and headed off to the Southwest, settling in New Mexico.

The Golden Kazoo, by John G Schneider

When published in 1956, this satire about Madison Avenue finding a candidate and getting him elected as president (in the far-off year of 1960) as easily as it could pitch “a can of beer, a squeeze tube of deodorant, a can of dog food” seemed far-fetched enough to be considered as material for a Broadway musical. Now, of course, it’s business as usual.

Cover of 'The Advertising Man'

The Advertising Man, by Jack Dillon

This 1972 novel, by a VP of the legendary Dane Doyle Bernbach, was well-received by some critics. Time’s reviewer offered this left-handed compliment: “If this were a polished writing job, it would be one more of those slick commercial novels about an ad agency. Instead, it is clumsy, serious and painstaking, and perhaps as a consequence, considerably more enlightening.” It’s essentially a familiar story: work too hard and the rest of your life will eventually go on the fritz–but rich on authentic Man Med atmospherics.

Chocolate Days, Popsicle Weeks, by Edward Hannibal

Just recently reissued by the Authors Guild epublishing service, iUniverse, this 1970 is, in the words of a Times reviewer, “a rung-by-rung” account of climbing the Madison Avenue ladder in the late 1950s. It won Hannibal a Houghton-Mifflin Literary Fellowship and became a best-seller. The title comes not from advertising, but from its protagonist’s first job, working in an ice cream factory–days making chocolate-covered bars were tougher than those making popsicles. In keeping with its time and the formula for most of the novels discussed here, Hannibal’s ad exec eventually decides to drop out and pursue life away from the rat race–not, however, by setting up his own mom-and-pop ad firm.

Madison Avenue, USA, Martin Mayer

Probably the one to read if you really want to soak up the atmosphere of “Mad Men.” Written in 1958, Madison Avenue, USA is one of Mayer’s specialties: factual, intelligent, and authoritative accounts of how an industry really works.

BBC Radio 4’s Neglected Classics Contest

BBC Radio 4 logoBBC Radio 4’s program, Open Book, recently launched a contest to rediscover “forgotten treasures of the literary world – books that have been overlooked or become inexplicably out of vogue.” The winner will be dramatized on Radio 4 sometime during 2010. You can find out more at the website they’ve set up: “Neglected Classics”.

To get their audiences’ thoughts cranking, Open Book is devoting two programs to discussions with leading U. K. authors on some of their own candidates for this prize. The first, broadcast last Sunday (18 October), can be heard online now at http://www.bbc.co.uk/programmes/b00n6z0d. The second will be broadcast on Sunday the 25th. The ten books proposed on the two programs can be found now at the “Neglected Classics” page.

Several U. K. papers and magazines have noted the contest and invited their own readers to propose candidates in their comments threads. The Times covered it in their 17 October book section with an article by Adam Sherwin and commentary by Erica Wagner. Wagner proposes several favorites of her own, including P. V. Glob’s The Bog People, reissued in 2004 by New York Review Classics, and a collection of essays and lectures, The Voice That Thunders, by Alan Garner, whose The Stone Book Quartet has been mentioned on this site before. The Guardian’s Alison Flood also commented on the contest (“Remembering forgotten classics”) the day after the first broadcast. And the Reader Magazine’s “Reader Online” site picked up the idea, also asking for suggestions. I look forward to a rich crop of new titles to investigate and share with fans of this site.

Books to Watch “Mad Men” By

Like millions of other viewers, my wife and I have been enjoying frequent plunges back into the early 1960s as we blast through the first two seasons of A&E’s “Mad Men” on DVD. I was born in 1958 and have remarkably strong memories from that period: the cars, kitchens, and clothes, in particular.

Though I’d hardly recommend a return to the stereotypes and prejudices of that time, I do feel a certain nostalgia for the style and certainty of the time. So I thought I’d take a moment to note a few titles that readers might find interesting if they’re in the mood for taking a deeper plunge back into the days of “Mad Men.”

Cover of first U.S. edition of 'The Hucksters'

The Hucksters, by Frederic Wakeman (1946)

This best-seller from 1946 (OK, I’m stretching the boundaries of the era) was the first “expose” of the twisting and turning of the truth that was advertising back in the days before the FCC found its backbone. Its hero, Vic Norman, was an early anti-hero, refusing to kowtow to his boss while devising new ways to sell soap on the radio–a conforming non-conformist rather like “Mad Men”‘s Don Draper. Now out of print.

Aurora Dawn, by Herman Wouk (1947)

Subtitled, “The True History Of Andrew Reale,” this broadly satirical novel tells the story of an utterly unscrupulous young man who scampers to the top of the corporate ladder in an advertising firm leaving more than a few victims along the way. Wouk always emphasized that he’d actually written his book before Wakeman’s, even though it was published a year later. Still in print.

The Price is Right, by Jerome Weidman (1949)

Cover of early paperback edition of 'The Price is Right'Technically, this is a novel about getting ahead in the newspaper business, but it is set on Madison Avenue. Its hero, Henry Cade, decides that, “… you could no more want a little success than you could want a little love … To want less than everything was to get nothing.” “Mad Men”‘s Peter Campbell appears to share this philosophy.

The Man in the Gray Flannel Suit, by Sloan Wilson (1956)

Probably the best-known novel associated with the white collar WASP culture of the 1950s, the fictional counterpart to William Whyte’s classic, The Organization Man. Tom Rath, the hero, is in public relations rather than advertising, a distinguished war veteran, and faithful to his wife, Betsy. So maybe this isn’t the book to read while watching “Mad Men.”

The Naked Martini, by John Leonard (1963)

This first novel by a man who would come to be considered by some “the best critic in America” was panned by Harrison Salisbury in the New York Times: “… it possesses a certain wry wit, but 255 pages seems a long, long journey with no better company than a young adman, his bottles and his babes.” Sounds like a much more promising candidate in this case, however.

Cover of paperback edition of 'From Those Wonderful Folks'

From Those Wonderful Folks Who Gave You Pearl Harbor, by Jerry Della Femina (1971)

Jerry Della Femina has been called one of the “100 most influential advertising people of the 20th century.” This tongue-in-cheek memoir of some of his wilder adventures during the Mad Men era is full of laugh-out-loud passages. Interviewed recently by USA Today, Della Femina said of the time, “It was a business of drinking. The way we lived really would make the characters in “Mad Men” all look like Rebecca of Sunnybrook Farm. We drank and screwed around.”

Confessions of an Advertising Man, by David Ogilvy (1985)

A more restrained but still occasionally outrageous memoir, this one by the most famous Mad Man of his time. A 1962 cover article in Time called Ogilvy a “literary wizard,” though some of his most memorable ads had more to do with visual impact (the Hathaway shirt man’s eye-patch) than his copy.

Barnes & Noble launches “Rediscovers” series devoted to out-of-print worthies

Source: “Barnes & Noble Launches Out-of-Print Imprint,” Publisher’s Weekly, 19 August 2009

Barnes & Noble, one of the U.S.’s largest booksellers, combining online and “brick and mortar” outlets, launched a new series devoted to the reissue of neglected books this month. As described on the B&N website:

Barnes & Noble Rediscovers brings back to print — in affordable hardcover editions — books of special merit in history, literature, philosophy, religion, the arts, and science. Many have been long unavailable or hard to find. Each is now reset in a modern design to welcome a new generation of readers.

The Rediscovers initiative is something of an extension to the Barnes & Noble Classics, which includes 200 well-recognized classics such as The Adventures of Huckleberry Finn and David Copperfield in low-cost paperbacks with new introductions by contemporary writers and critics. However, unlike the Classics, the Rediscovers list is intended to be shaped directly by reader/buyer feedback: “The retailer will include customer feedback and online customer behavioral data as criteria for selecting books to publish through Rediscovers,” according to Retailer Daily.

The B&N Rediscovers series was launched with healthy kick, with 33 titles included in the first release. I am frankly impressed by how diverse and esoteric this list is. Here is a sample of what’s now available:

Darwin’s Century: Evolution and the Men Who Discovered It, by Loren Eiseley

A study of Charles Darwin’s work and ideas within the intellectual context of Victorian England. More a scholarly than a lyrical work, written–as one Amazon reviewer put it–“while Eiseley was wearing his Professor hat instead of his Philosopher cap.”

Cover of Barnes and Noble Rediscovers reissue of 'The History in English Words'

The History in English Words, by Owen Barfield

One of the books I included on my “Editor’s Choices” list when I first started this site, this is certainly the most approachable of Barfield’s books–but it has the same capacity to shake up your world perspective. Essentially a survey of how the etymology of individual and groups of English words can reveal not just where they came from, but the dramatic differences in how the world was seen and understood in other times.

Maimonides, by Abraham Joshua Heschel

From the B&N site: “Originally published in German in 1935—the 800th anniversary of its subject’s birth—Maimonides was Abraham Joshua Heschel’s first important work. In it, the author combines an account of the life of this most influential of Talmudic scholars and most celebrated of medieval Jewish philosophers with a subtle introduction to his writings and their place in the broader tradition of Jewish thought.”

Physics for the Rest of Us: Ten Basic Ideas of 20th Century Physics, by Roger S. Jones

The youngster on this list, dating only from 1993. Jones’ objective was, “To combine a conceptual approach to modern physics with an exploration of its deeper meaning and philosophical significance.” Thus, this book is not only a clear, well-written explanation of ten concepts of physics developed in the 20th century, but a reflection on the benefits and limitations of science itself.

Three Philosophical Poets: Lucretius, Dante, Goethe, by George Santayana

Drawn from one of his Harvard courses, which could claim T. S. Eliot, Wallace Stevens, and Conrad Aiken among its students, this book is the text of a series of lectures Santayana gave at Columbia University in 1910. At it’s also a pretty good demonstration of just how strong Barnes & Noble’s faith in the “if you reissue it, they will come” theory is. This is one of those titles that university presses usually trickle out in a few dozen copies a year over the course of a few decades–as it the even more intimidating Philosophical Sketches: A Study of the Human Mind in Relation to Feeling, Explored through Art, Language, and Symbol, by Suzanne Langer. Courage et bon chance, mes amis!

Alpha and Omega: Stories by Isaac Rosenfeld

Rosenfeld has been something of an insider’s legend for decades. After publishing a well-received coming-of-age novel, Passage from Home, in 1946, he wrote some fine stories and influential reviews, labored at some unpublished novels, and eventually faded into complete obscurity. Coming on top of the release earlier this year of Steven J. Zipperstein’s fine biography, Rosenfeld’s Lives: Fame, Oblivion, and the Furies of Writing, Alpha and Omega should help revive interest in this classic neglected writer–although I suspect D. G. Myers got it right when he wrote in review of Zipperstein’s bio:

Rosenfeld’s name remains alive for two reasons. First, because he impressed, with his personality and literary promise, the reputation makers of his generation—Philip Rahv, Irving Howe, Alfred Kazin, Eliot Cohen (the founding editor of Commentary). He was embraced as the “golden boy” of the New York intellectuals, and then died far too early to fulfill their dreams for him. As Theodore Solotaroff recalled, some of his friends spoke the name Isaac as if it were “a magic word for joy and wit,” others as if “it were the most poignant word in the language.” Second, he was Saul Bellow’s best friend.

Bellow wrote the introduction to Alpha and Omega.

Cover of Barnes and Noble Rediscovers reissue of 'Really the Blues'

Really the Blues, by Mezz Mezzrow and Bernard Wolfe

Mezz Mezzrow was a clarinet-playing Jewish kid from Chicago who got into jazz back in the mid-1920s and played and hung out with most of the greats from that era–Armstrong, Beiderbecke, Jelly Roll Morton. Unfortunately, his love of jazz was outmatched by his love of reefers. “Mezz” came to be slang for marijuana due to his own use, rather than vice-versa. As a musician, he was no great beans. But teamed up with the young and verbally-inventive Bernard Wolfe, he managed to put together a 400-page swim through more jazz lingo and life that you’ll find between any other two covers. Albert Goldman once wrote of the book and its subject, “Mezzrow was 1) the first white Negro, 2) the Johnny Apleseed of weed, 3) the author of a great American autobiography, Really the Blues, the finest eyewitness account of American counterculture ever published. The book is, likewise, the master-piece of the counterculture’s most characteristics literary medium: the slang-laced, jazz-enrhythmed, long-breathed and rhapsodic street rap and rave-up.” So pick up your shovel and dig it, man!

ABBA ABBA, by Anthony Burgess

One of Burgess’ shortest novels, ABBA ABBA–whose title refers to the sonnet rhyme pattern–is a lively hodgepodge of historical fiction, literary criticism, original translations (and transformations) of poems of Giovanni Belli, and an excuse for Burgess to blow fine verbal riffs on the theme of writing and translation.

On Moral Fiction, by John Gardner

Recently recommended by Maura Kelly on this site, On Moral Fiction was one of the more controversial books of 1978–and one of the best-selling works of literary criticism as a result. Gardner challenged modernism and the pursuit of literary invention for its own sake, advocating a return to the traditons of Dickens and Tolstoy.

Marcus Leaver, president of B&N’s publishing subsidiary, Sterling Publishing, suggests the initiative has much grander ambitions than the somewhat esoteric list of initial titles would indicate:

The Barnes & Noble Rediscovers series opens a new door for us and a new window for writers and estates who have earned no income on their works for years. We plan to expand the capabilities of the program to include both e-book and print on demand options.

This sounds as if Barnes & Nobles is taking a lesson from the Faber Finds venture, which has managed to push out over 400 titles in little over a year, thanks to diligent copywrite research and the magic of publish-on-demand. Both of which put the recently-announced AmazonEncore program (with a whopping one title, from 2006, to its credit).

Thanks to Robert Nedelkoff for passing this news along.

Ruminator Finds added to Sources

Ruminator Finds (originally known as Hungry Mind Finds), which was part of the catalog of Ruminator Books (originally known as Hungry Mind Books), the publishing arm of Ruminator Books, a legendary St. Paul, Minnesota bookstore (originally known as Hungry Mind Books), which also published the literary quarterly The Ruminator Review (originally known as–you got it–The Hungry Mind Review), has been added as a new Source (see under “Sources” to the left) with a list of the dozen or so titles issued during the first five years of Ruminator Books.

The Ruminator Books storeThe story of Hungry Mind/Ruminator Books is a parable of how far a passion for books can take you … until simple economics kick in. David Unowsky, who founded his independent bookstore, Hungry Mind Books, near the campus of Macalester College in St. Paul, Minnesota in 1970, and it acquired a reputation as one of a handful of truly great American bookstores. In the mid-1990s, he and his wife, Pearl Kilbride, along with other partners, started up an independent press, also known as Hungry Minds Books. Over the course of its nearly ten years’ existence, the press published 50 titles, with an emphasis on literary fiction, nonfiction and poetry, including a series of reissues of quality non-fiction under the rubrics of Hungry Mind Finds and Ruminator Finds.

In early 2000, they changed the company’s name to Ruminator Books after selling the name to Hungry Minds, publisher of the hugely successful [Fill in the Blank] For Dummies® series. Hungry Minds was later acquired by the technical publishing giant Wiley.

Unfortunately, that move was motivated mainly as an attempt to inject a positive cash flow into what was already a failing business. By mid-2004, the bookstore was forced to close its doors. The press was abandoned as an unsupportable venture, and the literary magazine Unowsky and Kilbride had also established became the last casualty in late 2005.

The Ruminator Finds list is an eclectic sample of some of the best non-fiction writing of the late 20th century and includes such well-recognized classics as Pat Jordan’s baseball memoir, A False Spring, and Bill Barich’s Laughing in the Hills, as well as a few fine but lesser-known works like Carl Raswan’s 1934 memoir, Black Tents of Arabia (My Life Among the Bedouins).

Black Squirrel Books added to Publishers Page

Thomas DePietro, who’s published several books of conversations with authors such as Don DeLillo and Kingsley Amis, wrote to mention another publisher of neglected books: Black Squirrel Books. A special imprint from Kent State University Press, Black Squirrel Books is devoted to “reprints of valuable studies of Ohio and its people, including historical writings, literary studies, biographies, and literature.” Which in and of itself wouldn’t rate a mention here were it not for the fact that the series includes two reissues from the once-legendary tough-guy writer, Jim Tully, who wrote trailer-trash fiction well before trailer parks were invented, and who gave Hemingway and other artistes the space experiment with brutality, violence, and bare-boned sexuality with gutsy novels like Laughter in Hell and Circus Parade.

DePietro provided the preface to a forthcoming reissue of the novelist Raymond Decapite’s 1961 book, A Lost King. The book was adapted for the screen as “Harry and Son” in 1984 by Paul Newman, who wrote, directed, and acted in the film. DeCapite’s most recent books are still available from Sparkle Street Press. DeCapite passed away just a few days ago at the age of 84, having lived in Cleveland, in which most of his stories are set, all his life.

“Why Do Some Writers Disappear?” from the Wall St. Journal

Source: http://online.wsj.com/article/SB10001424052970204556804574260451110396092.html

“Why do exceptional writers disappear?” a reader of Cynthia Crossen’s regular “Book Lover” column in the Wall Street Journal:

Cover of first U.S. edition of 'That Summer in Paris'Morley Callaghan is my favorite 20th-century novelist. His That Summer in Paris is among the best of memoirs. His writing is splendid, but he is forgotten. Every book lover can list authors who were wonderful and maybe even great (John Marquand, John Dos Passos, Erico Verissimo) but who are gone. Why do exceptional writers disappear?

Crossen admits that Callaghan’s name is unknown to her, but in her defense, notes that,

… even in the 1960s, Mr. Callaghan was “perhaps the most unjustly neglected novelist in the English-speaking world,” wrote Edmund Wilson, who hypothesized that Mr. Callaghan might have been the victim of geographical snobbery. Critics seemed to doubt that even a literary genius comparable to Chekhov or Turgenev “could possibly be functioning in Toronto.”

She concludes with a mention of this site: “A very fine Web site, neglectedbooks.com, has many links to lists of lost classics as well as its own ruminations on the subject.” But then she also points out that, “… a site search showed not a trace of Morley Callaghan.”

Well now it does, courtesy of Ms. Crossen.

Just added to Sources: 100 Great American Novels You’ve (Probably) Never Read, by Karl Bridges

100 Great American Novels You've Probably Never ReadPublished in 2007, 100 Great American Novels You’ve (Probably) Never Read is an attempt by Karl Bridges, librarian and associate professor at the University of Vermont’s Bailey/Howe Library, to provide a resource for readers of American fiction who’ve read their way through the standard canon of classics. “One goal of this book,” Bridges writes in his Introduction, “is to represent a wide time span–one equaling the length of American history”, and the novels listed cover a full 200 years: from Charles Brockden Brown’s Edgar Huntly, or, Memoirs of a Sleep-Walkerstyle=border:none (1797) to Charles T. Power’s In the Memory of the Foreststyle=border:none (1997).

For each listing, Bridges provides:

  • A paragraph or so extract from the work to give a sense of the writer’s style;
  • A synopsis of the story;
  • Bridges’ own critical commentary, informed by what he estimates as over 50,000 hours of reading;
  • A biographical sketch of the author;
  • A selected list of his/her other works;
  • References and other suggested sources about the author and the novel

In some cases, the information Bridges assembles represents more than anyone has ever collected on the author and novel. His choices also reveal a broad and eclectic taste, one that includes not only mainstream fiction but genres such as science fiction, serials, detective tales, and novels for young adults.

You can find the complete list of 100 titles under Sources to the left of this page: Karl Bridges.