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No More Giants, by Joaquina Ballard Howles (1966)

Cover of No More Giants by Joaquina Ballard Howles

Stray cattle in a harsh landscape rarely fare well, let alone survive. The same could be said of stray novels in an unwelcoming market. So it’s not surprising that No More Giants, Joaquina Ballard Howles’ story about a young woman growing up on an isolated ranch in Nevada in the late 1940s attracted little attention and has been utterly forgotten.

It came out in 1966 as part of Hutchinson’s New Authors Series, an admirable series of first novels brought out by the U.K. publisher Hutchinson’s between 1958 and 1970. I’ve never seen a full listing of the New Authors Series, but from what I’ve been able to uncover, there were at least three dozen novels — and a handful of memoirs — issued under this imprint. Hutchinson formed the imprint to help “the new author, who has something of genuine importance to say” (in the opinion of Hutchinson’s unnamed judges). Hutchinson also declared that the series would only publish first books by writers who are members of the British Commonwealth. “No established writer, no author who has any other book to his credit (with such exceptions as a school text book, etc.) will be eligible for consideration.”

Times Literary Supplement article announcing Hutchinson's New Authors scheme in October 1957.
Times Literary Supplement article announcing Hutchinson’s New Authors scheme in October 1957.

Authors were paid a rather modest royalty of ten percent up to the first 5,000 copies sold (and there don’t appear to have been any that broke this mark), with an advance of £150. Relatively few of the authors whose first books benefited from this scheme saw a second book reach print. Exceptions include Maureen Duffy, whose That’s How It Was was published in 1962 and J. G. Farrell, whose debut The Man From Elsewhere came out in 1963.

Even among the diverse array of novice authors in Hutchinson’s series, Joaquina Howles was an outcast. An American, she qualified as a Commonwealth writer by marriage: her husband Geoffrey Howles was an Oxford graduate and banker specializing in oil investments whose work took the couple to Alberta, Canada, New York, and London. Like Jenny, the young woman in her novel, she had grown up on a ranch north of Reno. Unlike the girl, however, who gets pregnant by her first lover, a Basque ranch hand, and is sent to a home for unwed mothers, Howles attended Mills College, then the West Coast’s elite women’s school, and won several scholarships.

Photograph of Joaquina Ballard Howles from the dust jacket of No More Giants
Photograph of Joaquina Ballard Howles from the dust jacket of No More Giants.

As No More Giants makes clear, though, her time at Mills and as an expat executive’s wife didn’t erase her memories of the good and bad aspects of life on a ranch. The hard work, surprisingly, is at the heart of the good. Long rides to herd grazing cattle allow her views of vast landscapes in shifting colors through the day. Chores provide a routine to distract her from her troubles: “The simple things, the milking, feeding, carrying, which we did with our hands, helped us both. Doing was the major part of living, and once as we both lifted the same bale of hay, I knew that we were healing ourselves.”

The biggest source of her troubles are her parents, an unhappy mix of personalities:

To my father, life ran in straight lines, and though they might run deep, they remained parallel, crossing only in the chaos of some unrecognised infinity…. My mother’s lines crossed, tangled, lost themselves in limbo, without colour, precision, or design.

“I wish I could have identified with Mama,” Jenny laments. If her father is the tall, laconic, gentle giant in her world, her mother is the fearsome one, “powerful as the sky can be in times of terror.” Lila, the spinster aunt who lives with the family, offers no consolation: “Aunt Lila lived in the world of terrible possibilities.” One of the few lessons she has to teach Jenny and her brother Brian is how to act if they find themselves kidnapped: “If we couldn’t phone when we were taken away we were to remember our names, ages, and address, so that sooner or later — perhaps even years later — we could escape and return home.”

The harsh landscape of the high desert is mirrored in the harsh emotional climate of Jenny’s home. Her mother hates her father for dragging her to the remote ranch and saddling her with unrelenting work and her father, in return, hates his wife’s failure to be a compliant helpmate. Their hatred is as much an environmental given as the desert’s dryness — “so familiar I had never thought of naming it.”

But even deserts are susceptible to sudden, unpredictable deluges:

Continuing hatred is a level thing, a line of monotony like telephone poles going across a valley, dwindling away out of thought. But sooner or later there is a break, a turn, a mountain where the line goes up or down or is broken, and then one sees it again and remembers the many poles in the valley.

Like the deluges that wash out bridges and brush fires that wipe out a season’s harvest, emotional crises rise up swiftly and with devastating force in No More Giants. It’s very much a novel of its place, a sparsely populated, unforgiving part of the American West unfamiliar to most British readers. If it could be said to resemble any other work of its time, it would be Joan Didion’s first novel Run River, another account of an unhappy ranch family in the West. Never published in the U.S., No More Giants gained a few brief and unexceptional reviews. The usually sharp-eyed Marigold Johnson of the TLS even got the author’s name wrong, referring to her as “Mrs. Knowles.”

Whether it was lukewarm reviews, disappointing sales, or some other reason, Joaquina Ballard Howles followed the path of many of Hutchinson’s new authors and gave up writing after publishing No More Giants. Or at least, so it was for over fifty years. In October 2020, however, a new novel titled Brighter Later appeared on Amazon. Apparently self-published, the book is described as a story of forgiveness about “a middle-class family living in one of London’s more affluent artistic communities, who encounter alcoholism and a horrifying secret along the way which rips their family apart.”

I’ve tried to track Mrs. Howles down, but my leads dry up variously in the U.K., Reno, and Palo Alto, California, so if anyone can tell us something about her current situation, please let me know. No More Giants is too good to leave out on the range as a stray.


No More Giants, by Joaquina Ballard Howles
London: Hutchinson (New Authors), 1966

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