The Seventies were weird. A lot of long-established conventions faltered or were kicked over, a lot of idealistic ventures were launched, often fueled more by hope than resources, and many institutions grabbed desperately at innovations they gambled would turn into lifelines. One such experiment was Alfred A. Knopf’s brief series of dust jacketless, shiny-covered hardbacks that championed the work of young American writers playing around with fictional forms and styles — a series referred to as “Borzoi puppies” after Knopf’s legendary Borzoi Books. Knopf launched the series by promising to break new ground between traditional hardbacks and cheap mass market paperbacks, offering “new novels at plausible prices.” The plausible price in 1971 was $3.50. (According to USInflationCalculator.com, this is equivalent to $26.37 today. By comparison, another Knopf title from the same year, Thomas Bernhard’s Gargoyles, sold for $5.95 or $44.82 in 2023. Which goes to show that despite what some folks think, the price of new books today has not remotely kept pace with inflation.)
If you’re a veteran of American used book stores, you may have come across one or more of these. Fifty years later, they still standout on any shelf: such slick spines are more often confined to textbooks and high-end vanity publications. That look was the first thing to attract the interest of people covering the publishing industry. Reporting on the initiative in the New York Times, Joan Baum wrote, “At the risk of emphasizing the container at the expense of the contained, it should be noted at once that these slim volumes are bound in strikingly handsome overboards with back photos of the authors and cover designs that evoke the mood and subject matter within.”
Bill Katz (who later compiled Writer’s Choice, a cornucopia of neglected book recommendations, with his wife Linda Sternberg Katz), introduced the series to his fellow librarians in a piece in Library Journal:
With In the Animal Kingdom and Burnt Toast, Knopf initiates a program of publishing new fiction by young novelists at a reasonable price. The books are just slightly smaller than the ordinary novel, bound in paper over boards, and nicely produced, with attractive covers and good, wide margins. Each of the present works has as its hero a youth engaged in a version of the ancestor quest, familiar through anthropology, by which manhood is achieved. And, though the two books are very different in style and tone, each has a large component of ritual. These initial selections evidently were made with an eye to capturing two segments of the youth market: the English-major set, who may be impressed with Warren Fine’s impacted manipulations of time sequence and narrative voice; and the flower-child communards, to whom Peter Gould’s unremitting ingenuousness may appeal.
The series was short-lived: Knopf published four titles in 1971 and four more in 1972. By 1973, it was dead and forgotten. Dead probably because Knopf lost money on them — or at least (such is the logic of the market), didn’t make enough money. But unjustly forgotten, in my view. So, here is my attempt commemorate this experiment.
- • Burnt Toast, by Peter Gould
- Peter Gould’s amiable autobiographical novel about life on a Vermont farm with a sort-of commune of friends was a perfect introduction for the series. “We consulted the oracle when this book was first begun,” read Gould’s dedication. “This is what came up: ‘Innocence (The Unexpected)’.” The optimism of innocence, or maybe the innocence of optimism, was behind both Knopf’s investment and the creative spirit of these writers. Each of these books was an attempt to change the world, or at least evidence that the belief that fiction could change the world was still alive and kicking.
- The farm in question had already been celebrated in Raymond Mungo’s nonfiction book of the year before, Total Loss Farm: A Year in the Life. As often happens, Gould’s version was more earnest and less commercially successful. His hero, Silent, and a character named V.D.C. (for “Very Decent Citizen”) enter forthrightly and energetically into the task of farming and community building and take each setback with a mixture of wonder and resilience. Joan Baum wrote that rather than trying to turn his work into a book, Gould should have “tacked it up instead on the hardwoods in Vermont and read it aloud to the community for free.”
- You can purchase Peter Gould’s more recent nonfictional account of his experiences at Total Loss Farm, Horse-Drawn Yogurt, on his website, PeterGouldVermont.com.
- • In the Animal Kingdom and Their Family, by Warren Fine
- Warren Fine had more ambition that all his series-mates combined, and it shows in these two books, which have accumulated a tiny but loyal following over the years. In the Animal Kingdom and Their Family tell related stories that revolve around Orcus Berrigan and Gerhard Blau, who desert the revolutionary American army and head into the wilderness that is now the Midwest. They become trappers and Berrigan settles with an Indian woman known as Marie or Sawpootway. Their Family is Blau’s fantasy of what happens to Berrigan and Sawpootway in the years after the two men parted. Where In the Animal Kingdom is rhapsodical and profane, Their Family blends realism and visions, particularly as experienced by Sawpootway:
In the dream, her hands covered her ears; if she put her hands upon the sewing in her lap, she’d have to listen to words about Legget. She reached for the sewing, needing its confirmation: a voice spoke of her existence in an old life. The voice said nothing of Legget; her sewing disappeared beneath her fingers, and she didn’t miss it. Dutchess rose out of the water, lake water still and deep. The man, from her first dream, perhaps Legget, perhaps Thurlow, perhaps… The man from her first dream, a shape shifting, threw Dutchess into an oven, where, cooked, she became Sawpootway. In the oven, she bled forever from her womb, and no man would touch her. The man departed, betraying her as if he were one, now laughing at his joke, who’d already died, long before.
Something in Fine’s work set reviewers’ teeth on edge:
Warren Fine is a devotee of the “Faulknerian” school of writing: using endless, snake-like sentences and relying on purple prose to tell poetic rather than objective truth. If you believe that reality is mysteriously subjective and that a tale can never be told simply, then Their Family is your literary cup of commas, diluted with pitchers full of colons and sweetened by tablespoons full of semi-colons.
It’s hard to see what the fuss was about. “Faulknerian” is actually off the mark, in my view. The real tip-off to Fine’s creative inspiration is in his dedication in In the Animal Kingdom: “For John Hawkes.” Fine was probably the closest any writer came to following in “the school of Hawkes” (or is it “Hawkesian”?), with its mixture of mystical eroticism and precise, at times painful, concrete details.
- And, it must be said, a clear invocation of the spirit of Walt Whitman in the opening to In the Animal Kingdom:
In America, I throw my single voice about like a ventriloquist; like an evangelist—ox, eagle, ass, or winged man, play my various tongues, both intimate and distant voices cast from my mouth, as if fishlines spread to flickering sheets, become so much like fish themselves, like blades and flames, to catch my experience in the animal kingdom, to come into my story, feeling as if with my tongue, to know again, and know mostly now, the process of my adventure in the flesh, as all tongues, like castaways returning through my mouth, reenter and descend into my present body.
Warren Fine never managed to publish another book after these two novels. He taught at the University of Nebraska in Lincoln, often holding class in the Zoo Bar off campus, then moved to the University of Kansas in Lawrence, where he was found dead in his apartment in 1987 at the age of 44. His passing was marked by his favorite bartender in the Lincoln Star: “He drank, he gambled, he was lax about his health and his taxes. He hurt some wonderful women and they left him. They had no choice. He was desperately self-destructive… I know he believed the first rule of being a writer: write an awful lot.” Fine’s papers at the UNL archives include the manuscripts of dozens of stories and at least one unpublished novel.
- The two striking cover illustrations are by James Grashow.
- • Arkansas Adios, by Earl Mac Rauch
- I’ve got to be honest about this one. There was a period, maybe from the early 1960s into the early 1980s, when Playboy magazine used to publish serious fiction in between the ads and nudes. Serious, often innovative, but also tending to fall into a certain rut that was even narrower and more identifiable than the supposed New Yorker school of spare short stories in which nothing happens (I’m citing the stereotype here). That rut was usually comic, often ribald, and pretty much always confined to male authors.,/dd>
- I don’t know if Earl Mac Rauch ever published in Playboy, but if you wanted to get a good sense of what the Playboy school (or perhaps, playground) of fiction was like, give Arkansas Adios a read. It’s about a precocious eleven-year-old boy growing up in Red Mound, Arkansas and his picaresque adventures — at least, as picaresque as you can get on a fat-tired bicycle. One of his adventures involves playing a trick on the town’s prostitute. If that sounds like comic gold to you, you’ll probably love this book. Bearing in mind that Rauch published his first novel, Dirty Pictures from the Prom, while an undergraduate at Darmouth, I can be excused for describing the humor as sophmoric.
- Reviewing the book for the Boston Globe, Richard Pearce wrote, “More than anything else, Rauch leads us from one episode to the next in anticipation of some mind-blowing joke that lies just beyond the novel’s reach.” Pearce rated the book “a minor by singular accomplishment like that of a Pogo or Snoopy cartoon,” which in my opinion is an insult to Walt Kelly and Charles Schultz.
- Rauch does play around with fictional conventions, giving his characters dialogue balloons at one point, but I’m stretching to class this with the other books on the list as experimental fiction. His main claim to fame is his screenplay and novelization of the cult movie The Adventures of Buckaroo Banzai.
- • Riches and Fame and the Pleasures of Sense, by Kathy Black
- Riches and Fame and the Pleasures of Sense is about a Barnard graduate named Betty who’s trying to get a book called Riches and Fame and the Pleasures of Sense published — that is, once she’s written in. In search of material, she interviews friends and old classmates and spends time in Paris with her boyfriend Arnold.
- The book is filled with snippets. Snippets of the interviews, of Betty’s notebooks, of a play she wrote in elementary school, of letters to editors, of thoughts on such topics as “Modern Youth Searches for an Identity.” Even a snippet of an author’s apology to the reader:
“I started writing this book because I wanted to write something and because I needed something to write about so K said “Why not ask girls about their future plans” said K. In college you never think about the distant future said Arnold. So here it is, the distant future.
All this would quickly grow insufferable were it not for Kathy Black’s winning acknowledgement that since we’re following along with her wanderings, she owes the reader a chuckle or accurate insight every page or so. As the New York Times reviewer, Thomas Lask, wrote, Black manages to capture the spirit of a certain segment of American youth on the cusp of a new decade: “The goodwill of these young people, their desire to redress injustice, to make the world better, to do something about the deep stores of guilt that lie in their hearts all shine through their immaturity, their quixotic and sometimes dangerous behavior.”
- As far as I can tell, this was Kathy Black’s only book.
- • Saw, by Steve Katz
- Of all the authors represented in the Borzoi puppies, Steve Katz was the most committed to experimental fiction as both cause and form. He founded the Fiction Collective (still going strong, yay!) with fellow experimentalists Walter Abish, Ronald Sukenick, et al., and never lost his love of play in every aspect of writing and publishing. His first novel, The Exagggerations of Peter Prince includes photos, illustrations, one-, two-, and four-column texts, and even a full-page set of exit doors in case the reader feels like quitting. His short story collection Creamy and Delicious (recently republished by Tough Poets Press) has been called the best embodiment of Pop Art in fictional form (and, I’m happy to note, is currently ranked as the 2506th greatest fiction book of all time according to TheGreatestBooks.org).
- Saw could be seen as Steve Katz’s riff on J. G. Ballard, at least J. G. Ballard’s disaster novels of an Earth subject to relentless heat, rising sea levels, crystalization, and blistering winds. In this case, the disaster is garbage. It’s set in a New York City swimming in garbage: “Garbage heaps. Garbagy air, people wander around in the garbage, kicking it up underfoot, sucking it into their lungs, kissing it into each other’s mouth. The Garbage Age, not the Space Age or the Computer Age.” And when a couple manage begin enjoying a gourmet meal of asparus and veal Milanese, their apartment is invaded by “the fetid grimy rabble of the streets nobody loves. They drag with them some garbage cans full of steamy putrid stuff, and plastic bages full of sodden trash.”
- So … how does this relate to the astronaut on the cover? Well, the Astronaut is Steve Katz, who is watching the garbage-piled world and us the reader and reserving his right to remain the impassive observer — or to descend and reorganize the world as a new Creator. If you have any familiarity with fragmentary fiction, you will be able to enjoy Saw. If not, you may feel like the New York Times reviewer, who claimed his ARC fell apart and left him with scattered pages and Chapter 7 following Chapter 17. Which I suspect Steve Katz would have told him was a darned good novel, too. Kirkus Reviews took a more tolerant view, saying it was “simply a charming book that amuses the reader as it gently deposits him from one place to another, with a minimum of fuss and a maximum of pleasure if you’re so minded.”
- Saw is in print, at least according to the website of the University of Alabama Press.
- • Log of the S. S. The Mrs. Unguentine, by Stanley Crawford
- Stanley Crawford’s first novel, Gascoyne was a broad-brush satire of the American way of enterprise, something not too dissimilar from Stanley Elkin’s early novels or Max Apple’s wonderful collection The Oranging of America. His second — let’s call it The Log for short — represents the fabulist strain of 1970s American experimentalism. Mrs. Unguentine spends forty years as the partner and shipmate of Unguentine, the captain of barge full of plants, odd machines, and miscellaneous junk. They wander the sea aimlessly — literally: Unguentine “had been steering all those years with no idea of what he was steering towards.”
- Eventually the S. S. The Mrs. Unguentine becomes something of an ecosystem onto itself — a state both cozy and comforting and profoundly isolating. Until one day when Unguentine falls overboard. Though this comes to seem to Mrs. Unguentine as less an event then a condition, a state that may or may not persist: “[T]here seems to be no longer any precise moment when old Unguentine vanished from my life, it seems rather an almost gradual process that went on over many years and as part of a great rhythm, as if, through some gentle law of nature, his disappearance would be followed by his gradual reemergence, that he would come back, so on, so forth.”
- The Log was the beloved secret book of a handful of readers for years, but now it’s back in print and available from the Dalkey Archive.
- • Motorman, by David Ohle
- People who wax about how weird and unsettling Djuna Barnes’s Nightwood is need to read Motorman. The short novel has enough strangeness to fill a 400-page novel. The Motorman is Moldenke, who is kept alive by the transplanted hearts of several sheep and spends much of his days feeling guilt for having killed some jellyheads (who are people … maybe … sort of) and resisting the competing influence of Bunce, the “Bust’em or Burn’em Big Brother,” and Burnheart, the Organ Transplant King.
- In his introduction to the Calamari Archives reissue of Motorman, Ben Marcus writes of the awe with which the few people he knew who were aware of the book — let alone had read it — spoke of it: “For a long time I was scared to read Motorman. It had come recommended to me in such hushed tones that it sounded disruptively incendiary and illegal. Not only would the reader of this crazed novel burn to ashes, apparently, but he might be posthumously imprisoned for reading the book—a jar of cinder resting in a jail cell.”
- One of the striking aspects about Knopf’s backing this series is that they were able to get a book like Motorman reviewed in dozens of newspaper book sections around the country — even papers like the Fresno Bee. The downside, however, was that they couldn’t prevent reactions like this: “This particular book, a first novel, is a bummer. It is not good writing by any standard. There is no real creativity and certainly no redeeming social value. Is Ohle’s purpose to put a copy of Motorman into every spaced-out acid-head’s hands?” Well, Motorman did get into the hands of some spaced-out acid-heads as well as into the hands of a few lovers of envelope- and mind-expanding fiction who carried a torch for David Ohle’s odd book until, within the last decade or so, it’s begun to be recognized as a significant and complex work.
Having read half of them, I must say upfront that I don’t think any of them, with the possible exception of David Ohle’s Motorman, can be considered a classic. But neither are these complacent books. For literature to remain vital, it has to keep changing, and part of that change depends on writers who are willing to take risks and try things without the guarantee of success. While Knopf’s venture was probably a commercial failure, it would be a mistake to consider any of these books a critical failure. Not everything works. But there is something good in each of them and something for other writers to learn from. And for that alone, these puppies deserve to be remembered.